In our Mammalian brain we are always moving away from pain and fear and toward pleasure. Moving away from fear and pain is often a bigger motivator than moving toward pleasure, especially for those who lack a Vivid Vision of what they want.
Always be sculpting the vision of the future you want but be aware that most of the world will not be pursuing HUGE goals with a passion for fear of failure. Most people are just operating moving away from their fears into a comfortably numb state of existing where they are living but not thriving.
Here is a resource I found that addresses some of these issues in a little more detail and I will follow up with my answer to it in my next post, living life on purpose.